Marketing Excellence Awards

 The AMA-OKC Marketing Excellence Awards celebrate and honor innovative, strategic, and data-driven campaigns that achieve outstanding results.

Award Categories


(Segmented by In-House & Agency)

  • Small Budget (<$100,000)
  • Large Budget (>$100,000)
  • Cause Marketing
    • Entries in this category are focused on a social or nonprofit cause, whether raising awareness, fundraising or promoting an event.
  • Digital
    • Entries in this category used digital platforms to reach intended audiences and achieve the desired results.
  • Rebrand
    • Entries in this category rebranded an existing brand to achieve their goal.
  • Guerilla Marketing
    • Entries in this category use unconventional marketing that achieved maximum results from minimal resources.
  • Marketer of One
    • Entries in this category used outstanding marketing work by a professional who does not have in-house or agency support to create and implement marketing plans.
  • Advertising Campaign: Large Budget – In-House Direct
    • ($100,001+): Entries in these categories rely solely on one-way communication to reach intended audiences. Examples include print, out-of-home, television, etc.
  • Brand Launch/New Brand
    • Entries in this category launched a new brand to the market
  • New Market Segment
    • Entries in this category used integrated marketing to reach a newly defined segment of their market to reach their goals.
  • Public Relations
    • Entries in this category are focused on public relations campaigns or events.
  • SEO
    • Organic search strategy
  • SEM
    • Includes paid search strategy
  • Social Media
  • Video: Short Form
    • Less than 90 seconds
  • Video: Long Form
    • Greater than 90 seconds
  • Video: Series
  • Website Landing Page
  • Website Design/Redesign
  • Direct Mail
  • Product packaging
  • Corporate Identity/Stationary Package
    • Must include three or more items
  • Event
  • Tradeshow
  • Microsite
  • Outdoor Advertising
  • Press Release
  • Print Collateral
  • Promotional Product
  • Qualitative Research
  • Quantitative Research
  • Hybrid Research

Nominate Your Peers

Each year AMAOKC awards the best and brightest in the Oklahoma marketing industry by giving individual recognition to those that set themselves apart from the crowd. These award winners are nominated by their peers, judged by AMAOKC’s Board of Advisors, and awarded based on merit.

Interested in Sponsoring?

We’re currently preparing updated sponsorship opportunities for this year’s awards event and would love to connect with potential sponsors early. If you or your organization are interested in supporting this celebration of marketing excellence, please reach out to the contacts below to start the conversation. 

Matt Farley at matt@icgadv.com
Brinkley Acord at brinkley@evolve-research.com
Annie Davenport at annie@candorpr.com

Thanks to our game-changing partners at Toast Design Studio for the 2025 MEA branding and creative!

Entry Fees

Members

  • Campaign entries: $95
  • Tactic and Insight: $60

Non-Members

  • Campaign entries: $120
  • Tactic and Insight: $85

AMAOKC 2025 Marketing Excellence Awards Winners

Campaign – New Brand

  • Excellence: Texas 2036 – Connect the Dots: Brand and Messaging – Coin Creative and Jayna Ayres
  • Merit: OKC Museum of Art – Late Night 2024: Brand and Campaign – Coin Creative
  • Merit: Omo: Name and Brand – Coin Creative
  • Merit: The Forefront: Name and Brand – Coin Creative
  • Merit: Building BZ Brand – Toast Design Studio

Campaign – Rebrand

  • Merit: Gardner Architects: Rebrand and Messaging – Coin Creative
  • Merit: RSVP: Rebrand and Messaging – Coin Creative
  • Merit: Salas Tree Service Rebrand Campaign 2024-25 – Siren Media

Campaign – New Market Segment

  • Excellence: OU x SEC Launch – The University of Oklahoma

Campaign – Product Launch

  • Merit: First Fidelity Bank GoBiz Campaign – Saxum + First Fidelity Bank

Campaign – Public Relations

  • Merit: SWOSU Student Heroes – Anglin + Southwestern Oklahoma State University
  • Merit: OKANA Ribbon Cutting – Koch Comm

Cause Marketing Campaign

  • Merit: Camp OKC Latina – OKC Latina
  • Merit: OKC Bombing 30th Anniversary Commemoration – The University of Oklahoma
  • Merit: INK Day 2025 – PLPR

Digital Marketing Campaign

  • Excellence: Ultimate Game Day Experience 2024 Campaign – MidFirst Bank
  • Merit: Watch For Me OK Digital Campaign – Anglin + ACOG
  • Merit: Girl Scouts of Western Oklahoma Recruitment Campaign – Flight
  • Merit: Prism Bank Awareness Campaign – Flight
  • Merit: Taking Mahjong to the Masses with Bam! Let’s Mahjong – Hammonds Media
  • Merit: TSET Shape Your Future & Eat Better – VI Marketing and Branding

Campaigns – Small Budget

  • Merit: OKANA Resort – Real Vacation: Campaign – Coin Creative + Awestruck + Lampstand
  • Award of Merit: Salas Tree Service – Siren Media

Campaigns – Large Budget

  • Excellence: OSDH Back-to-School – Candor
  • Merit: Vapor Recovery Showdown – Flowgistix by Flowco
  • Merit: Service Oklahoma “Ready, Set, Tag!” Campaign – Freestyle
  • Merit: OKFB Insurance Standing Strong Campaign – Saxum + OKFB Insurance
  • Merit: Oklahoma Lottery State of Play Campaign – Saxum + Oklahoma Lottery
  • Merit – OSDH Skip the Flu – Candor
  • Merit: Oklahoma Tobacco Helpline: Limited-Time Offer Campaign – VI Marketing and Branding + TSET
  • Merit: Oklahoma Golf Trail Awareness Campaign – Flight
  • Merit: Oklahoma Children’s Hospital Brand Awareness Campaign – Flight

Advertising Campaign – Large Budget

  • Excellence: Beavers Bend Cabin Country Tourism Campaign – Insight Creative Group
  • Merit: Oklahoma Tourism Personas Campaign – VI Marketing and Branding

Insights – Hybrid Research

  • Merit: Birth Control Awareness & Perception Study – Evolve Research & Candor

Insights – Quantitative Research

  • Excellence: FNBT Brand Awareness & Perception Study – Evolve Research & Freestyle
  • Merit: Shape Your Future Animatic Testing – Evolve Research & VI Marketing and Branding + TSET
  • Merit: Oklahoma Tobacco Helpline Doctor Animatic Testing – Evolve Research & VI Marketing and Branding + TSET

Tactics – Corporate Identity/Stationery Package

  • Merit: 317 Insurance Advisors Rebrand 2025 – Siren Media
  • Merit: Collection 7 Reality Rebrand – Siren Media
  • Merit: Familia Heat & Air – Siren Media
  • Merit: Kessler Dental – Siren Media

Tactics – Direct Mail

  • Excellence: Amshot: Holiday Card – Coin Creative
  • Merit: OKC Museum of Art – Renaissance Ball 2024: Invitation – Coin Creative

Tactics – Email Campaign

  • Merit: Expanding the Dewbre Team: Engaging Patients Through Email – Golden Perspective

Tactics – Event

  • Excellence: 15th & I-35 Edmond Grand Opening 2025 – MidFirst Bank
  • Merit: MidFirst Bank Money Secrets Special Event – MidFirst Bank

Tactics – Landing Page

  • Merit: Financial Fitness Kit – Oklahoma Society of CPAs

Tactics – Outdoor

  • Merit: Watch For Me On Campus – Anglin + ACOG
  • Merit: OKC Museum of Art — Be Inspired: Streetcar – Coin Creative
  • Merit: Oklahoma Children’s Hospital Outdoor Advertising Tactic – Flight

Tactics – Print Collateral

  • Excellence: whyHR: Values Coloring Book – Coin Creative + Sam Washburn
  • Merit: Chickasaw Country Travel Guide – The Chickasaw Nation, Tourism
  • Merit: USAO Campus Preview Folder – Toast Design Studio
  • Merit: Little Dreamers Pediatric Dentistry Print Collateral – Golden Perspective
  • Merit: Myriad Botanical Gardens & Scissortail Park – Growklahoma Activities Guide – Coin Creative + Jayna Ayres
  • Merit: ReMerge — ReMerge Forever: Capital Campaign Magazine – Coin Creative
  • Merit: RSVP: Overview Brochure – Coin Creative
  • Merit: Rausch Coleman Homes: Public Affairs Booklet – Coin Creative
  • Merit: OKANA Resort – Just for You: Print Ads – Coin Creative
  • Merit: OKANA Resort – Check-in Folios – Coin Creative

Tactics – SEM

  • Excellence: Oklahoma Partnership for School Readiness – Candor
  • Merit: SEM for Under The Canopy – Anglin

Tactics – Social Media

  • Merit: Familia Heat & Air Social Media Launch 2025 – Siren Media
  • Merit: Salas Tree Service Social Media 2024-25 – Siren Media
  • Merit: A.R.K. Ramos’ Leadership Rebrand Through Strategic Social Media – Stevie

Tactics – Social

  • Excellence: Dolly Parton Imagination Library Social Media Campaign – Candor
  • Merit: Parrish DeVaughn Brand Implementation on Social Media – Stevie Social
  • Merit: OKC Memorial Marathon 25th Anniversary – Candor

Tactics – Video: Long Form

  • Merit: OKANA Resort – Real Vacation: Iconic Check-In Video – Coin Creative & Lampstand
  • Merit: Mobile Integrated Healthcare Introduction Video – Koch Comm
  • Merit: Exhibit C Gallery 10 Year Anniversary Video – The Chickasaw Nation,

Tactics – Tourism

  • Excellence: Discover Oklahoma Routes: Food and Emotion – VI Marketing and Branding
  • Merit: TFCU In The Community Video – Tinker Federal Credit Union
  • Merit: TFCU Tribal Partners Video – Tinker Federal Credit Union

Tactics – Video: Series

  • Excellence: Discover Oklahoma Routes Series – VI Marketing and Branding
  • Merit: Skip the Flu Video Series – Candor
  • Merit: Candor ‘Candidly Speaking’ Video Series – Candor
  • Merit: Dobson Fiber – Stop Living In The Past – Flight
  • Merit: HoMe Video Series – Mid-America Christian University
  • Merit: TSET: OU Health Mobile Lung Cancer Screening Bus Videos – VI Marketing and Branding

Tactics – Video: Short Form

  • Merit: VI Marketing and Branding – Taco Mayo Classic Value Spot
  • Merit: VI Marketing and Branding – Oklahoma Tourism Find Yourself in Oklahoma
  • Merit: Flight – OU Health: “There’s Only One You” Video

Tactics – Website Design or Redesign

  • Excellence: Talk About Tobacco Interactive Experience Microsite – VI Marketing and Branding & Tobacco Settlement Endowment Trust (TSET)
  • Excellence: Salas Tree Service Website Redesign 2025 – Siren Media
    Website Microsite
  • Merit: Cosabella Website – Flight
  • Merit: Oklahoma Golf Trail Website – Flight
  • Merit: Riversport OKC Website Redesign – Graybill Creative
  • Merit: Arise Single Moms Website Redesign – Toast Design Studio

Explore Individual Winners

  • 2025: Erin Lewis
  • 2024: Chris Hoyle
  • 2023: Mike Koehler
  • 2022: Erin Acuff
  • 2021: Greta Anglin
  • 2021: Christine Golden
  • 2020: Sjonna Paulson
  • 2019: Kathy Oden-Hall
  • 2018: Jennifer Mullins
  • 2017: Jonathan Fowler
  • 2016: David Woods
  • 2015: Jill Castilla
  • 2012: Kristen Vails
  • 2025: Midfirst Bank
  • 2025 Haylee Keenum
  • 2024: Maddie Stout
  • 2023: Deleanie Moriello
  • 2022: Allie Carrack
  • 2021: Matt Farley
  • 2025: Stacy Nazier
  • 2023: Brinkley Acord & Sara Graybill
  • 2022: Nicole Smith
  • 2021: Matt Morgan
  • 2020: Kristen Southerland & Matt Farley
  • 2019: Ann E Freeman & Bridget Rosebeary
  • 2018: Michael Smith & Shannon Carr
  • 2017: Jennifer Shrewsbury
  • 2016: Caroyln Kelly
  • 2025: Karen Wicker
  • 2024: Rhonda Hooper
  • 2023: Dr. W. Chris Hudson
  • 2022: Sandra Payne
  • 2025: Coin Creative