Marketing Excellence Awards Past Winners
The AMA-OKC Marketing Excellence Awards celebrate and honor innovative, strategic, and data-driven campaigns that achieve outstanding results.
Award Categories
2024 Winners
Cause Marketing Campaign
- Excellence: Candor – Missouri Family Health Council – Free EC and Title X Services
- Merit: Coin Creative & Community Care by Trust Women – “Take Control” Campaign
- Merit: Reaching Souls International – Fiscal Year 22/23 Annual Report
Digital Marketing Campaign
- Excellence: VI Marketing and Branding – Oklahoma Tourism Total Eclipse
- Merit: Candor – Mid-America Christian University Lead Generation
- Merit: Flight – Dobson Fiber: Building Stronger Connections Digital Campaign
- Merit: Freestyle Creative – Norman Regional Ortho Central Hand Center
- Merit: MidFirst Bank – Hiring Campaign
- Merit: OGE Energy Corp – OG&E SmartHours 2024 Digital Campaign
- Merit: Siren Media & Bison Blinds – Digital Campaign
- Merit: Siren Media & On the Fence OKC – Digital Campaign
Campaign – Public Relations
- Excellence: Anglin PR & Oklahoma City Housing Authority – Public Relations
Advertising Campaign – Large Budget
- Best of Show / Excellence: Insight Creative Group – “Live in Oklahoma”
- Merit: VI Marketing and Branding – Oklahoma Tourism Find Yourself in Oklahoma
Campaign – Guerrilla Marketing
- Merit: Anglin PR & VIA & Norman On-Demand – Guerrilla Marketing
- Merit: Scissortail Park Foundation – SWIFT & SKATE 2023
Campaign – New Brand
- Merit: Coin Creative & Oklahoma City Museum of Art – Edith Head: Hollywood’s Costume Designer (Brand)
- Merit: Coin Creative & Oklahoma City Museum of Art – ARTonTap 2023 Brand
- Merit: Coin Creative & Oklahoma City Museum of Art – Renaissance Ball 2023: Brand
Campaign – Product Launch
- Excellence: Oklahoma City Thunder – 2023-24 City Edition Uniform Campaign
Campaign – Rebrand
- Excellence: Coin Creative & Letter10 Design – Rebrand
- Merit: Coin Creative & January Advisors – Rebrand
- Merit: Coin Creative & Rudy – Rebrand
- Merit: Coin Creative & honestly Youth Sexual Health – Brand Expansion
- Merit: Siren Media & On The Fence OKC – Rebrand
- Merit: Flight – Quad Construction: Rebrand
- Merit: MidFirst Bank – True to You
Campaigns – Small Budget
- Excellence: Siren Media & Bison Blinds – Small Budget Campaign
- Merit: MidFirst Bank – OKC Thunder
- Merit: VI Marketing and Branding – Horizon 2024 Campaign
- Merit: Stevie Social – Social Media Campaign
- Merit: Coin Creative & Oklahoma City Museum of Art – Raven and the Box of Daylight: Campaign
- Merit: Coin Creative & Oklahoma City Museum of Art – Edith Head: Hollywood’s Costume Designer (Brand)
- Merit: Siren Media & On the Fence OKC – Small Budget Campaign
- Merit: Siren Media & Oklahoma Counseling Association – Small Budget Marketing Campaign
Campaigns – Large Budget
- Merit: Flight – Dobson Fiber: Building Stronger Connections Campaign
- Merit: Oklahoma City Thunder – 2024 Playoffs Campaign
- Merit: Tinker Federal Credit Union – TFCU Home Loans: Buy, Build, Remodel
- Merit: Unknown.Studio – Braum’s Bag of Burgers “Bag Lip Reading” Campaign
- Merit: TSET/VI Marketing and Branding – Tobacco Stops With Me: The Cloud Campaign
- Merit: TSET/VI Marketing and Branding – Tobacco Stops With Me: Apartments Campaign
- Merit: TSET/VI Marketing and Branding – Oklahoma Tobacco Helpline: Limited-Time Offer Campaign
Insights – Hybrid Research
- Merit: Reaching Souls International – The Great Suggestion
- Merit: Evolve Research & OU Health – OU Health Image and Awareness Study
- Merit: TSET Healthy Youth Initiative – Swap Up Research
Insights – Qualitative Research
- Excellence: Candor – “Called to Care” Marketing Insights
- Merit: Evolve Research & VI Marketing and Branding – Horizons Public School Educator Research
Insights – Quantitative Research
- Excellence: Evolve Research & VI Marketing and Branding – Tobacco Stops With Me Parent/Caregiver Animatic Testing
- Merit: Evolve Research & Insight Creative Group – 988 Brand Awareness Study
Tactics – Corporate Identity/Stationery Package
- Merit: Coin Creative & OKANA Resort & Indoor Waterpark – Corporate Identity/Stationery
Tactics – Direct Mail
- Merit: Flight – Valir Health: Valir PACE (Program of All-Inclusive Care for the Elderly) Direct Mail
Tactics – Event
- Excellence: Oklahoma City Thunder – “SERVED” event
Tactics – Landing Page
- Merit: TSET/VI Marketing and Branding – Shape Your Future – Healthy Recipe Page
- Merit: VI Marketing and Branding – Oklahoma Tourism Find Yourself in Oklahoma
Tactics – Outdoor
- Excellence: Flight – Dobson Fiber: Building Stronger Connections Outdoor
- Merit: Freestyle Creative – Norman Regional Ortho Central Hand Center
- Merit: Coin Creative & James Grey Homes & Rentals – Door Hangers
Tactics – Press Release
- Excellence: Anglin + Via + Norman On-Demand – Press Release and Media Outcomes
- Merit: Anglin and Stride Bank – Press Release and Media Outcomes
Tactics – Print Collateral
- Excellence: Coin Creative & honestly Youth Sexual Health – Print Collateral
- Merit: Coin Creative & Oklahoma Visual Arts Coalition – Momentum 2024: Print Collateral
- Merit: Coin Creative & Curbside Chronicle – Mildred’s Story
- Merit: Coin Creative & Monstress 2024 – Print Collateral
- Merit: Reaching Souls International – Annual Brochure
- Merit: Toast Design Studio – Hundred Magazine Issue 3
- Merit: TSET/VI Marketing and Branding – Tobacco Stops With Me: Apartments Print Ad
- Merit: VI Marketing and Branding – 2024 Oklahoma Travel and Outdoor Guide
Tactics – Product Packaging
- Merit: Toast Design Studio – Rusty Nail Winery Holiday Wines
- Merit: Toast Design Studio – Badass Babes Wine Collection
- Merit: Flight – Lively Beerworks: Cowboy Cold Packaging
Tactics – Website Design
- Merit: OEC Fiber – OEC Fiber Home Page
- Merit: Reaching Souls International – Reaching Souls Website Redesign
- Merit: Flight – Quad Construction: Website
- Merit: Coin Creative & Runway – Website
Tactics – Social Media
- Excellence: Candor and The Oklahoma City Memorial Marathon – Oklahoma City Memorial Marathon 2024 Marketing Campaign
- Merit: Insight Creative Group – Simple Modern TikTok
- Merit: Anglin + ACOG – Social Media Watch for Me OK
- Merit: Golden Perspective – Pretty in Pink
- Merit: Freestyle Creative – Norman Regional Ortho Central Hand Center
- Merit: OG&E – 2023 Average Monthly Billing Social Media Campaign
- Merit: Siren Media – Oklahoma Counseling Association – Social Media
- Merit: Siren Media & On The Fence OKC – Social Media
- Merit: Siren Media & Bison Blinds – Social Media
- Merit: Candor – Solo’s Park & Pub Membership Campaign
- Merit: Candor – Missouri Family Health Council – Free EC and Title X Services
Tactics – Video: Series
- Excellence: Candor – Oklahoma Human Services – “Stories of Hope” Video Series
- Merit: TSET/VI Marketing and Branding – Shape Your Future: Brewer Testimonial
- Merit: Mid-America Christian University – HoMe Video Series
Tactics – Video: Long Form
- Excellence: Reaching Souls International – Raymundo’s Story
- Merit: Flight – Fowler Automotive: 50th Anniversary Video
- Merit: Flight – Oklahoma Association of Electric Cooperatives: Awareness Videos
Tactics – Video: Short Form
- Merit: VI Marketing and Branding – Taco Mayo Classic Value Spot
- Merit: VI Marketing and Branding – Oklahoma Tourism Find Yourself in Oklahoma
- Merit: Flight – OU Health: “There’s Only One You” Video
2024 Individual Winners
Lifetime Achievement Award
Rhonda Hooper
President/CEO, Jordan Advertising
Rhonda is President/CEO of Jordan Advertising, a multi-faceted marketing and
advertising agency. The agency was founded in 1961, and she is the third CEO
in its history. Rhonda has worked in strategic marketing and branding from new
business start-ups to Fortune 200 corporations in tourism/hospitality, foodservice,
quick service restaurants, insurance, multi-unit retail, energy, apparel,
manufacturing, government and nonprofit arenas.
She is Past Chair of the Greater Oklahoma City Chamber, where she currently
serves on the executive committee as vice chair of business/economic inclusion,
and previously as vice chair of economic development and convention and
tourism development. She has chaired several governing boards: Oklahoma
Center for the Advancement of Science & Technology (OCAST), the Oklahoma
Business Roundtable, Leadership Oklahoma, the OKC Convention & Visitors
Commission and Economic Club of Oklahoma. She currently serves on the
Federal Reserve 10 th District/Oklahoma board and on the Human Rights
Commission. She is vice chair of the Feed the Children board, the OKC
Economic Development Trust, and is a director of the OKC Riversport
Foundation and Alliance for Economic Development.
In 2017, she was inducted into the Oklahoma State University Hall of Fame. She
served as the national chair of the OSU Alumni Association, was a founding
board member of the Riata Center for Entrepreneurship, and currently serves on
the OSU Foundation Board of Governors.
She received her Bachelor of Science in Journalism, with an emphasis in
Marketing from Oklahoma State University, where she graduated as a Top Ten
Senior.
Oklahoma Marketer of the Year
Chris Hoyle
Simple Modern Chief Marketing Officer
Chris Hoyle is the Chief Marketing Officer at Simple Modern, where he oversees the marketing strategy for the multi-million dollar, leading drinkware and consumer goods company. In this role, Hoyle manages the company’s strategic plan through marketing all enterprises from significant product launches to corporate brand initiatives, helping to align with the company’s mission to give generously. Before becoming Simple Modern’s Chief Marketing Officer, Hoyle was the Vice President of Sales and Chief Operating Officer at the company as well.
Previously, Hoyle held executive positions with industry giants like Cadbury, Kraft and Ferrara Candy. A graduate of the University of Oklahoma, Hoyle now lives in Oklahoma City with his wife of 20 years, Catherine, and their three children.
Young Professional Marketer of the Year
Maddie Stout
Account Strategist, Insight Creative Group
As an Account Strategist at Insight Creative Group, Madison distills data points into actionable human insights and helps teams craft the right message for the right audience at the right time. Madison moved back to Oklahoma and joined ICG in May of 2023 after a 3-year stint in Georgia, at BBDO Atlanta. There she worked in social media strategy for a Fortune 500 Company. She graduated with a degree in strategic communications from Oklahoma State University and is a grad of Miami Ad School’s Strategy Planning Program.Outside of work, Madison can be found spending her free time taking painting classes at Oklahoma Contemporary, soaking up the outdoor air, or spending time with her family. She lives in Oklahoma City with her husband, Robert, and their 2 dogs, Moose and Cosmo.