We are currently looking for a Growth Marketing Strategist to further develop and enhance our Acquisition Model and Demand Generation Funnel for digital-only financial brands. We are looking for someone who has proven experience with Start-Up Growth Strategies, Marketing Automation, Digital Marketing Intelligence Tools and Database Enrichment.
•Passionate about loosely held values and ideas. We want someone who has experience but is not blinded by the path already taken.
•Create and implement digital online product launches and promotions
•Work closely with product development teams on new ideas to increase sales
•Lead marketing strategy and planning, including roadmap evolution and maintenance
•Apply strategies to grow acquisition throughout the funnel
•Develop and monitor life cycle attribution modeling and data connection points to ensure accurate, actionable information dashboard reporting
•Research and set industry and category benchmarks for accurate alignment
•Ability to solve complex analytical problems using quantitative approaches with a unique blend of analytical, mathematical and technical skills
•Highly detailed-oriented and exceptional organizational and follow-through skills a must
•Develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals
•Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth
•Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization
•Conduct and present competitive analyses and market research
•Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
•Translate ideas to actionable items that deliver business results
•Analyze, recommend and lead implementation of improvement initiatives
•Keep abreast with the latest trends and changes in digital marketing
•Identify industry trends and insights
Expertise and Qualifications
•Experience in creating and analyzing ROI performance of acquisition through vendor advertising and PR channels/portals
•Forward thinking with the ability to create and test new ideas and make course corrections quickly
•Motivated self-starter with the ability to work independently
•Experience in the creation of performance monitoring reports for new opportunities
•Experience with Database enrichment
•Experience with Digital Marketing Intelligence tools is a huge PLUS
•Experience with Marketing Automation tools Hands and A/B testing tools
The ideal candidate will possess a hunger to hunt out new opportunities, think strategically, good with data, takes ownership, and a personal passion to exceed expectations.
To apply for this job please visit careers.peopleclick.com.