Job duties for the Director of Business Development include:
Developing and executing business development plans, programs and budgets, both short and long range, to ensure the profitable growth and expansion of the law firm’s services; conducting business development surveys on current and new services; preparing business development activity reports.
Researching, analyzing and monitoring financial, technological and demographic factors to capitalize on business development opportunities.
Communicating with and supervising the work of outside advertising agencies and consultants on ongoing campaigns; working with writers and graphic artists to oversee copywriting, design, layout, paste up, and production of promotional materials.
Coordinating, preparing and distributing publicity for the firm including: writing and editing press releases; proofreading and editing firm announcements; proofreading and editing all directory publications proofs; designing all artwork for advertisements.
Coordinating, organizing and supervising multiple client seminars.
Preparing presentation materials for clients, prospective clients and teaching presentations. Maintaining and updating all business development materials, including firm profiles, practice areas and web-site information, and all printed and engraved materials.
Analyzing, preparing, administering and supervising department budget to ensure effective control of business development results and that corrective action takes place to be certain that the achievements of the business development objectives are within designated budgets.
Evaluating market reactions to advertising programs to ensure the timely adjustment of business development strategy and plans to meet the changing market and competitive conditions.
Recommending changes in basic structure and organization of business development department to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to business development problems and opportunities.
Coordinating all aspects of various client and other firm related functions within and outside the firm; assisting attorneys in various other business development and client-related functions when needed.
Education and/or experience: Bachelors’ degree from four-year college or university with a major or significant course work in marketing; or five or more years of relevant business development experience and/or training; or equivalent combination of education and experience.
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