Join our team of over 5,000 employees globally, who provide insights through data and next-generation technology that help millions of people find, buy and protect the homes they love. From the beginning, CoreLogic has been driven by a single purpose – to innovate and create solutions that solve our clients’ toughest challenges in the housing market. CoreLogic is the trusted source for property intelligence, with deep knowledge of powerful economic, social, and environmental forces that promote healthy housing markets and thriving communities.
We apply that same dedication to creating a diverse and inclusive work culture that inspires innovation and bold thinking. A place where individuals can work on small teams, feel valued, and directly impact the real estate industry. We believe our team members are the best in the business, and we will continue to recruit, retain, develop and reward our most important asset – our people!
CoreLogic is looking for a collaborative and engaging Product Marketing Manager that will be responsible for developing successful product marketing and positioning strategies. In this role, you are the driving force behind taking our products to market by presenting them in ways that will strengthen our brand and boost sales. An ideal candidate is a creative and quantitative thinker that is familiar with various product marketing techniques, like email campaigns and pricing strategies.
Study company products
Translate technical details into benefits for the user
Follow and analyze market trends to position products
Develop product marketing strategies (pricing, advertising, product launching)
Craft compelling messages across marketing channels (landing pages, ad campaigns)
Work with various teams (design, customer relations, product, sales) to implement strategies
Test marketing product features, releases, and ad copy
Evaluate projects using relevant KPIs and feedback from existing and prospective customers
3-5+ years’ experience in growth marketing initiatives and/or product management for B2B
Strong experience in supporting demand generation and awareness creation content and campaigns
Experience leading cross-functional projects and collaborating effectively with Product, Marketing, Support, Client Success, Sales, and other business groups
Self-starter with strong initiative and drive
High level of organizational, communication and interpersonal skills.
Strong analytical and project management skills, proven ability to design clear processes and a very detail-oriented yet flexible approach to problem-solving
Experience producing high-quality work in a remote, geographically dispersed and deadline-driven team environment
Familiar with product marketing tactics (e.g., integrated marketing campaigns)
Working knowledge of marketing and sales tools (Google Analytics, Asana, Salesforce, Adobe Creative Suite)
Bachelor’s Degree in Business, Marketing or related field, or equivalent work experience
Certification in the Pragmatic Marketing Framework is preferred
CoreLogic’s Diversity Commitment:
CoreLogic is fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone’s unique contributions, experiences and values. We offer an empowered work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. We are better together when we support and recognize our differences.
EOE AA M/F/Veteran/Disability:
CoreLogic is an Equal Opportunity/Affirmative Action employer committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or status as a veteran of the Armed Forces, or any other basis protected by federal, state or local law. CoreLogic maintains a Drug-Free Workplace.
Please apply on our website for consideration at:
To apply for this job please visit corelogic.wd5.myworkdayjobs.com.