The Importance of Brand Strategy

It’s easy to get caught up in the short-term tactics for short-term growth, but when it comes to building a brand, you must think about more than that. Be sure to attend AMAOKC’s monthly meeting where Dawn Carr will provide an overview of what makes a strong brand strategy. She will help attendees understand how to position themselves in their category of business, establish a competitive advantage and help define a brand point of view.

Speaker Bio: With over 15 years in consulting and brand management, Dawn has developed successful business strategies for billion dollar businesses across Energy, CPG, Food & Bev, Pet, Beauty, and Healthcare. She utilizes her breadth of category experience to design consumer research and activation sessions that help clients uncover breakthrough and inspiring insights that drive business results.

As a Qualitative Research Consultant, her expertise is grounded in approaches that allow for deep understanding of consumer wants and needs. She uses her real world experience to drive creative, out-the-box thinking in her approach to market research design and client workshops.