According to Forbes, an estimated 4 to 5 billion iOS and Android devices are in the hands of consumers today, compared to 1.6 billion PCs. The Pew Research Center states that 67% of Americans check their smartphone even when they don’t get a text, push notification or alert. Mobile devices offer marketers new types of data and the ability to track consumers better than ever before, which has the potential to help modernize many traditional channels of marketing such as broadcast TV and digital outdoor. The information coming from these mobile devices can be a very powerful tool for marketers if they know how to interpret the data.
AMAOKC will host, Brad McMullan, President and CEO of bfac.com to discuss how mobile marketing is shaking up the industry and how you can start interpreting your data. BFAC.com is an award-wining technology company that provides mobile marketing and communication solutions to businesses, organizations, state and local governments and political figures. Today, bfac.com is the #1 listed business texting company according to Google and bfac.com is one of the fastest growing mobile app design companies in the world.
More about Brad:
Brad McMullan is an Emmy Award Winning Journalist turned Award Winning CEO. Over the last decade he has helped build bfac.com from a struggling startup to, an award-winning, multi-million dollar mobile technology giant with clients around the world.