Michelle LeBlanc, marketing strategist and founder of Blue Sky Marketing will join AMA OKC to discuss digital marketing. SEO and SEM seem to be used interchangeably, but they’re actually two different practices. However, they can and should work together. What’s the best approach to SEO and SEM? In this presentation, attendees will learn more about how to implement effective strategies for striking the balance between them.
Key Takeaways for this meeting will include:
- Content creation’s impact on both SEO and SEM
- How keyword strategies overlap in SEO and SEM
- Balancing SEO/SEM investment for short-term versus long-term click volumes
- How to get buy-in on either SEO or SEM spending from your boss.
More about Michelle:
Michelle has over 20 years of experience in both business-to-business and business-to-consumer marketing. She has worked in real estate, industrial, professional services, technology, retail, and healthcare and many others. Her approach is straightforward, engaging, and strongly results-oriented to show trends, best practices and immediately actionable tasks for any business, large or small.