What A Social Brand Wants – Working With Influencers in 2018

Digital & social media evolve faster than many of us can keep up with. It’s instantaneous, visual, authentic, and personal. Online influencers, with their high engagement and openness, can be a great resource for brands who struggle to keep pace with limited time & budget.

Giovanni Gallucci will discuss successes and failures in influencer marketing with case studies to help inspire attendees in how they could approach collaborations today in order to shape their brand story for tomorrow.

As always, Giovanni draws inspiration from projects that he has first-hand knowledge of as the primary digital strategist for the case studies he presents. Giovanni will tap into his social media work with different brands to show what the current state of working with influencers and content creators is in industries like:

Music/Film
Sports
Business/Technology
Food & Beverage

Attendees will walk away from this event with tangible, actionable strategies, tips, hacks, and tactics they can implement in their marketing campaigns immediately.

About the Speaker:

On one hand, Giovanni Gallucci is a recovering Microsoft .NET programmer-turned-internet-journeyman who develops and delivers award-winning search engine and social media strategy for a broad range of clients in music, film, TV, tech, travel, and sports. On the other, he’s a professional photographer, filmmaker, and online content creator working with clients in the same industries. In both, he brings a Renaissance soul and delivers effective, world-class campaigns. At the end of the day, everything he does supports search + social + strategy.

Giovanni is passionate, driven, ravenous, and constantly surprises even himself at what he’ll do for money. Fun fact, he is also the Senior Digital Strategist for Topo Chico Agua Mineral.

Giovanni is a keynote speaker who presents at international events like ad:tech, Canada Music Week, Dewey Beach Music Festival, Dubai’s Digital Media Forum, Macworld, Pubcon, Search Engine Watch Live! and SXSWi. He has been featured in a variety of media outlets including AdAge, AdWeek, The Dallas Morning News, Fox Business News, The Houston Chronicle, Inc. Magazine, InfoWorld, NBC, The New York Times, The London Telegraph, USA Today, and Wired Magazine among others.

Thank you to our Monthly Sponsor!

Southern Nazarene University

What A Social Brand Wants – Working With Influencers in 2018