How to Get Started with Artificial Intelligence in Marketing

How to Get Started with Artificial Intelligence in Marketing

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised? Go beyond the splashy headlines to explore a framework that makes AI approachable and actionable for every marketer. AI can be your competitive advantage. It can give you superpowers. But, you have to know how to get started. This session walks you through the 5P’s of AI model and presents a collection of use cases and technologies to make your marketing more (artificially) intelligent.

Key Takeaways:

• Explore how AI is augmenting marketers’ knowledge and capabilities, and altering consumer expectations for brand experiences.
• Discover the 5P’s of marketing AI: planning, production, promotion, personalization and performance.
• Learn about the AI-powered marketing technology companies that are enabling a more intelligent future.

About the Speaker:

Paul Roetzer

Founder & CEO | PR 20/20
Founder | Marketing Artificial Intelligence Institute
Author | The Marketing Performance Blueprint

Paul Roetzer is founder and CEO of PR 20/20 and the Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of Marketing Score and Marketing Agency Insider. As a speaker, he’s focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy.  A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Thank you to our presenting sponsor:

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