Rebranding an Oklahoma Fixture: From Redhawks to Dodgers

As any marketer knows, there are many reasons to rebrand a business, but there are only two ways to do it: the wrong way and the right way. Join AMAOKC this month to learn about the first steps in determining if your company needs rebranding, how to cultivate a willingness of change with your internal stakeholders and customers, and how to create an effective action plan for your company.

Learn first-hand how the Oklahoma City Dodgers addressed those topics and made strategic decisions to help maintain the brand integrity of the Los Angeles Dodgers while paying homage to the Oklahoma City culture.

Speaker Bio: Jenna has been with the Oklahoma City Dodgers since September of 2010. Her primary focus is oversight of all aspects of ticket sales initiatives focused on revenue production. Byrnes manages a team of 20 individuals focused on ticket packages, group events, hospitality sales and direct mail campaigns. Byrnes also has oversight of marketing strategies through digital, print, radio and direct mail. In her time with the Dodgers, the team has increased attendance by 24 percent.

Prior to arriving in Oklahoma, Byrnes was the Senior Director of Ticket Sale for the Frisco RoughRiders (AA-Texas Rangers). She is currently involved in the OKC community through her participation in the Leadership Oklahoma City LOYAL Program (Class IX) as well as her position on the board of the OKC Dodgers Baseball Foundation.

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