THE CAMPAIGN YOU WERE UNEXPECTING.
What to expect:
- 11:30 am – Registration & Networking (find your seat, mix & mingle)
- 11:40 am – Lunch buffet opens
- 11:50 am – Opening announcements & Sponsor presentation
- 12:05 pm – Speaker presentation
- 12:55 pm – Closing announcements
$25 for Members | $35 for Non-Members | RSVP is kindly requested.
RSVP Today! Registration will close at 9:00 pm the day before the event. Don’t worry you can still register at the door!
Questions? Email our Programming Chair, Erick Worrell, firstname.lastname@example.org
About the Speaker:
John Ricks is the Executive Director of the Nebraska Tourism Commission and the architect of the state’s new award-winning marketing campaign, “Nebraska: Honestly. It’s not for everyone.” The new campaign garnered press worth over $7.1 million in the month after its unveiling and is already setting records for visitor spending and tax revenue this summer.
John has spent more than 25 years working in tourism destination marketing for a number of different states. As an advertising agency executive, he led marketing efforts for Wisconsin and Wyoming. Working with Wyoming, he led strategy efforts that created the award-winning “Forever West” campaign. Previously he was Associate Director of the Colorado Tourism Office where he launched the very successful “Come to Life” marketing strategy that resulted in five consecutive years of record-setting results in terms of visitation, visitor spending, tax revenue generated and marketing ROI.
Son of an Army officer, John was born in the Philippines and has lived in destinations around the world including Hawaii, Japan, and Okinawa, where he graduated from high school. He’s also an adventure traveler having trekked on Kilimanjaro in Tanzania, the High Atlas Mountains in Morocco, the wide-open spaces of Patagonia and in the foothills of the Himalaya Mountains in Bhutan.
Thank you to our monthly luncheon sponsor:
VI MARKETING AND BRANDING