Meaningless Metrics!!
We all know data is increasingly important and available, but collecting it isn’t the important part – it’s determining what we do with it. Jessica Hale is a data scientist and former epidemiologist (one who studies patterns, causes and risks related to public health and disease control), and she’s learned how to filter out the data that isn’t helpful, de-emphasize the metrics that don’t matter and build campaigns that work. You’ll leave with new lessons to apply to your own digital strategies, tools for measuring your success and a disdain for meaningless metrics.
Join us – all you have to bring is lunch.
About the Speaker:
Jessica Hale studied nutritional sciences and epidemiology at the University of Oklahoma and has over a decade of experience with data and analytics, covering public health and medical research as well as advertising and marketing. Her interesting path has provided her with an opportunity to have experience with varying sources and types of data, giving her a unique perspective on how to utilize data from all different sources in unison and seeing the synergy among them.
Thank you to our Venue Sponsor:
Where: Saxum, 621 N. Robinson Ave, Suite 600 Oklahoma City, OK 73102
Directions and Parking (Important due to temporary street-car construction):
Take Broadway to NW 4th St.
Take NW 4th St. to Robinson.
Take Robinson up to 5th St. and park in the (free) Heritage Visitors Parking Lot, on a street meter or in the ($2/hr.) Heritage parking garage.
Lunch this month is BYO (brown bag)
Bring your own lunch! We recommend calling ahead and picking up Blu’s BBQ, across the street from Saxum on 6th and Robinson, or Health Nut Café on the other side of the Memorial.
Questions? Contact our Learning Lab chair, Erick Worrell, eworrell@saxum.com or our VP Programming, Jennifer Williams, jennifer@evolve-research.com.
