Marketing to the Millenial

Be sure to attend AMAOKC’s monthly meeting where Craig will help audience members understand how to market to consumers aged 11 to 34 years AKA the millennial.  In 2014 millennials represented 34% of the workforce. Marketers need to understand how they use new and different ways to access information, make purchase decisions, connect socially, approach careers, balance work/leisure and experience life.

Speaker Bio: In May of 2011, Craig Clemons joined the National Cowboy and Western Heritage Museum as Chief Development Officer where he and a talented team secure funding for this national treasure. While Craig has served in senior management positions with Williams Companies, Advantage Media Group, Frito-Lay and eleven year with Anheuser-Busch, he is best known for designing and leading the successful $300 million Next Level Campaign for Cowboy Football – Oklahoma State’s largest and most successful single campaign to date. Craig received his MBA, serves on the Jim Thorpe Association and Oklahoma Sports Hall of Fame Board, and has presented to many Fortune 500 companies including Lipton, Kodak, Duracell, Coca-Cola, Albertsons and Colgate along with many associations, colleges and non-profits. He owns a publishing company, is a published singer/songwriter and an ASCAP member.