SEO: What’s New and What’s Next

SEO (Search Engine Optimization) is an industry that changes quickly and constantly. Hear about the latest developments in search, get insight into how developing technologies will change searcher behavior, and learn what you should be thinking about to make your website search-friendly long-term.

Key Takeaways:

• How to tell if your website is fast enough – and what to do if it isn’t
• How to optimize for voice search and smart devices
• How to target users in a mobile-first world

Speaker: Ruth Burr Reedy. Director of Strategy, UpBuild

About the Speaker:

Ruth Burr Reedy is the Director of Strategy at UpBuild, a technical marketing agency specializing in technical SEO, advanced web analytics, and whole-funnel optimization. At UpBuild, Ruth leads the team of Senior Marketing Strategists to drive client success and grow the business. Ruth has been working in SEO since 2006, as an independent consultant, at digital marketing agencies, and in-house at companies such as GameHouse and Moz; she has spoken on SEO at conferences across the country and internationally. Ruth lives in Oklahoma City, Oklahoma and can be found tweeting as @ruthburr. Connect with Ruth:

UpBuild is a technical marketing agency specializing in technical SEO, advanced web analytics, and whole-funnel conversion optimization. UpBuild exists so that people who love technical marketing can make a living by doing their best work for clients they’re proud to partner with; for companies seeking advanced technical marketing, UpBuild is the only agency that provides as much value as hiring an in-house marketer.

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