Every destination has a story and Visit OKC is the official marketing organization telling Oklahoma City’s story nationally and internationally. Come learn more about the evolution of Oklahoma City’s brand, as well as the challenges and opportunities we face as a destination that’s looking to grow visitors across leisure, convention and sports audiences. Not only will you hear about Visit OKC’s marketing efforts, but how you can tap into their assets and resources for your organization’s initiatives. As OKC residents and marketers, we all tell Oklahoma City’s story, and this session includes resources for shaping perceptions of our city moving forward.
As the Vice President of Destination Marketing, Lindsay Vidrine leads the branding and marketing efforts for the Oklahoma City Convention & Visitors Bureau. Prior to coming to Visit OKC, she spent five years at the Oklahoma Tourism & Recreation Department and also led client strategy for more than 10 years at PR and marketing agencies in Oklahoma City and St. Louis. An Oklahoma native, Lindsay enjoys camping, tennis and all kinds of outdoor recreation with her husband, 13 year-old son and spunky terrier mix Kevin McAllister.