Lead By Example: Personal Branding, Online and Off

Event: September half-day workshop and monthly meeting – September 11^th , 2014
Speaker: Sima Dahl
Title: President
Company: Parlay Communications
LinkedIn: http://www.linkedin.com/in/simasays
Twitter: https://twitter.com/simasays
Facebook: https://www.facebook.com/simasays
Google Plus: https://plus.google.com/108104139405478980253/posts
Topic: Half-day Workshop – What’s Your Sway Factor? / Keynote Breakfast – Lead By Example: Personal Branding, Online and Off

Intro:
On September 11^th, AMAOKC is hosting a half-day workshop with social media strategist and personal branding expert, Sima Dahl.  If you are unable to attend the half-day workshop, you can still join us for the keynote luncheon on personal branding.

Keynote: Lead By Example: Personal Branding, Online and Off. (9:00am – 9:45am – check-in begins at 8:15am)
Exceptional careers aren’t accidental – they are the result of hard work paired with consistent yet subtle self-promotion. In this inspiring presentation, AMA Career Columnist Sima Dahl will present her 7 Habits to Send Leadership Signals. With a 25-year career that includes client side, agency side, and independent marketing roles, Sima will inspire you to take small actions – online and off – that have big professional payoffs. Whether you’re fresh out of school or a more mature marketer, you’ll gain actionable tips you can apply immediately. Known for her straight-talk and high energy, Sima will ensure you know how to show up as a leader on the job, and reinforce that message on the web!

Workshop: What’s Your Sway Factor? (10:00AM – Noon)
In this interactive workshop, you’ll learn Sima’s three point Sway Factor system for social networking success. This simple yet effective framework gives participants a practical understanding of how to approach social networking with purpose; proven methodologies anyone can use to raise their Sway; and an action plan to help even the most novice networker begin to see results. This program includes a lesson on the importance of personal branding; a deep-dive into how to leverage LinkedIn; examples from Facebook and similar social sites; and tips on how to stitch it all together into a repeatable, scalable and effective personal branding strategy.  As an added bonus, workshop attendees will receive a copy of Sima’s new book, Words of Wisdom.

Bio:
When Sima Dahl, President of Parlay Communications, graduated from the University of Illinois and started climbing the ladder at a Fortune 500 company she soon learned a hard lesson not often taught in schools – the importance of a strong personal brand and professional network. Throughout her 20-year career in corporate marketing and sales she worked hard to develop these invaluable corporate skills. Today she is well known for her Sway Factor™ system for social networking success and one of the most sought-after thought-leaders in the industry. Her clients include Blue Cross Blue Shield Association, PepsiCo, Orbitz, and even the Federal Reserve Bank of Chicago. She has spoken to AMA chapters around the country, helping her marketing peers understand the power of personal branding in a digital age, and how to be an intentional social networker for maximum results.

Sima is the co-author of two anthologies and her first solo project, “Sway Factor: How to Unleash the Law of Attraction on LinkedIn and other Social Networks,” is due early next year. She teaches personal branding at DePaul University and delivers corporate training for Lake Forest Graduate School of Management. Sima also serves on the Board of Directors for the Business Marketing Association of Chicago and The Metropolitan Club; is a bylined columnist for Marketing News; and a community ambassador for the American Marketing Association. She earned her BA in Communications from the University of Illinois in Champaign and her MBA in Management with distinction from DePaul University in Chicago.