Influencer marketing allows brands to reach their target audience in a way that feels far more genuine than traditional advertising. Rather than businesses selling directly to consumers, they are building relationships with influencers who can sell for them. Incorporating influencers into marketing efforts – both celebrities and well-known public figures – is nothing new. Hear Elisabeth Diana, Head of Communications at Instagram, share her expertise and experience.
Elisabeth Diana is Head of Communications at Instagram, where she leads a global team focused on media, executive engagement, policy, product, consumer, and corporate communications. She and her team surface the ways Instagram brings people closer to each other and the things they love. Prior to Instagram, Elisabeth was VP of Monetization Communications at Facebook, overseeing public relations for the company’s advertiser, small business, and investor audiences. She started her career in PR and advertising, working at advertising agency Publicis & Hal Riney as a brand strategist, and at Google in the global communications and public affairs group. Elisabeth holds an MBA from UC Berkeley’s Haas School of Business, and a BA from Stanford University. She lives with her husband and son in Sausalito, California.
Speaker: Elisabeth Diana, Head of Instagram Communications | Instagram
Date: Wednesday, June 30, 2021
Time: 12 – 1 pm
Cost: Free for Members | $15 for Non-Members
Location: This event is being held virtually. You will need to register in advance in order to receive a link via email.
RSVP: Please register with your name and the email you would like event information sent to.
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