How to Show Social Media ROI to Your CFO and CEO
Speaker: Taylor Ketchum
Stop hiding behind the number of Likes and Impressions, and start using your digital tools and skills to show ROI to the C-suite. Hear some tips on how to take social media, earned media and website analytics, and present them to key decision-makers in a way that shows your worth. Taylor Ketchum, Vice President at Jones PR, started the agency’s digital vertical in 2011. Since then, she has successfully combined PR tactics and digital skills to ensure that communication and marketing experts have a seat at the table. Remember, if you’re not at the table, you’re on the menu.
11:30 am – Networking over Lunch (*BYOL)
11:50 am – Presentation and Discussion with Speaker
1:00 pm – Wrap-up
*This event is BYOL – We recommend checking out the nearby spots: Iguana, S&B, Nashbird, Kamp’s 1910, Hideaway Pizza, Hatch and Katiebug’s (if you want to eat cake for lunch, we won’t judge you)
Free for Members | $10 for Non-Members | RSVP is kindly requested.
Location: AutoAlley: Insight Creative Group (19 NE 9th St. OKC, OK 73104)
Date: Wednesday, October 23rd at 11:30 am
Questions? Email our Learning Lab Chair, Amy Blackburn, firstname.lastname@example.org