#HashtagTheCowboy: How a Global Pandemic Became an Opportunity to Do “Different”
Seth Spillman, Chief Marketing Officer for the National Cowboy & Western Heritage Museum, will discuss how closing the Museum and “handing over” social media to a complete novice created a marketing win in the midst of a global pandemic. Hear how it all started with a fun idea worth defending, how marketing has pivoted since and what takeaways could be helpful as marketers continue to navigate this crazy, dumpster fire of a year.
Time: Thursday, June 18 @ 12:00 PM
Cost: FREE for Members | $10 for Non-Members | RSVP is needed to receive the Zoom link.
Location: This event is being held virtually via a Zoom link. You will need to register in advance in order to receive a link via email.
RSVP: Please register with your name and the email you would like information sent to.
Questions? Email our Programming Chair, Erick Worrell, Erick@mattersword.com