Thought Leadership: The Most Essential of All the Disciplines of Market Leadership
Tom Marks, speaker, author and sales and marketing thought leader, has reformulated the widely accepted approach to the Disciplines of Market Leadership, and explains why thought leadership is the most dynamic of all the disciplines, and how it becomes the foundation for effective sales, marketing and messaging strategies. Tom will show us how he implements these strategies and disciplines within corporations today, and he’ll explain how his revolutionary sales principle, Critical Insight Selling™ becomes the single most differentiating pitch flow a company can utilize for revenue-capture. In today’s environment of deafening noise and clutter, it’s the corporate characteristic of true knowledge that breaks through the bombastic conversations.
- How to determine your strongest discipline in all the Disciplines of Market Leadership
- Building corporate trust through discipline and Thought Leadership
- Turning your strongest disciplines into Critical Insight Selling™
- Driving relevant differentiation through the Disciplines of Market Leadership
- How to support your claim of Thought Leadership
- Using other Thought Leaders to take advantage of influence marketing
- Will Trust become the fifth Discipline of Market Leadership?
RSVP Today! Registration will close at 9:00 pm the day before the event. You can still register at the door!
About the Speaker:
Thomas R. Marks is where sales and marketing thought leaders go for their thought leadership. Over the course of his more than four-decade career, Tom has counseled Fortune 500 Companies, and other organizations of all shapes and sizes, on the Disciplines of Market Leadership, how to use Critical Insight Selling™, his revolutionary selling approach that uses knowledge and insights to sell goods and services, and how to implement thought leadership positions into a company to distance themselves from the competition more decisively and with more dynamic narrative pitch flows and messaging. Because corporate ethics is a by-product of thought leadership, Tom also speaks about thought leadership and ethics within the framework of Socrates, Plato and Aristotle, a concept and keynote that has never been addressed or heard about from speakers today. Tom’s content is 100% original.
Tom founded TMA+Peritus, a nationally recognized marketing consulting firm more than 35 years ago, and over time has worked with leading clients including McDonald’s, Foot Locker, Honeywell, Finish Line Sports, American Family Insurance, Rakuten OverDrive, Bombardier, Associated Bank, PowerSchool, FIS Global, California Avocado Commission, National Mango Board, the University of Wisconsin-Madison, Fresh Markets, Bally Entertainment, Lincoln Logs and countless others. Tom is the former President of the American Advertising Federation (Wisconsin Chapter), and with TMA+Peritus, is a 65 time winner of the American Advertising Awards.
Tom is the author of hundreds of articles, white papers and stories including Of Socrates, Plato & Aristotle: How Thought Leadership Drives Stronger Sales, Marketing & Ethics; How to Put the ROI in Your URL; The Fall of Harvey Weinstein: Lessons in Screwing-Up an Already Screwed-Up Mess; and Is the Bankruptcy of Trust Diluting Brands? Tom was also the Sunday Marketing Columnist for Gannett Newspapers and ghost-wrote the widely syndicated newspaper medical column for Dr. Randal Wojciehoski, known as Dr. Wojo.
Additionally, Tom is considered to be a master storyteller, understanding the art, science and neuroscience behind why storytelling increases both recall and recall accuracy in your sales messaging. His speeches and workshops are educational, insightful and bring practical and useful knowledge to any organization.