Creating Brand Advocates Through Technology

Today, almost every customer is learning about your company and brand before even having a personal conversation with someone on your team. Therefore, it’s vital that your online presence is worthy of your brand.

This month, Sean Flaherty will tie together brand advocacy and technology with his presentation, Pull: Creating Software People Can’t Live Without, and will take you though a number of different social science tools and activities that can be applied to any business’ digital products.

By implementing some of these concepts to your digital products, such as Maslow’s Hierarchy of Needs and the Loyalty Ladder, you help ensure that each interaction a user has builds your brand and gets the user closer to becoming an advocate of your product or service. The presentation uses real stories and examples of how companies have changed their digital products to be more user focused and gives the attendees strong takeaways that can be immediately implemented into their current model and strategy.

Learn how to leverage your technology and social science tools to:

• Build trust for your organization
• Create brand loyalty
• Earn real sustainable brand advocates for your organization

Thank you to our August Signature Speaker Event Sponsor: 

About the Speaker: 

Sean Flaherty is the EVP of Innovation for ITX Corp.  Sean started building software products at 11 years old on his 8-Bit Commodore Vic-20 and he’s never stopped. He studied aviation electronics working on F-14 Tomcats in the Navy, molecular genetics at the University of Rochester, and earned an MBA from the Simon School of Business. Most of his experience, however has come from working in the trenches with his amazing clients and the inspiring software products that ITX builds with them.

He is most fortunate to have the privilege of leading the team that is ITX. ITX has built a passionate team of technologists and artists that inspires him every day with the magic that they produce for their clients. ITX is pioneering the way that software products are built and creating best practices that has their competition scrambling. They are pushing the limits on what is possible with technology and bringing some of the most inspiring software to life for companies big and small.

Sean runs Innovation Workshops for his clients and speaks regularly on “Pull: How to create software that people can’t live without.” He has written many articles and thought leadership pieces on software product strategy, innovation and entrepreneurship. To learn more about Sean, go to www.itx.com/seanflaherty