From employees singing and dancing on videos and conducting informal video demos of banking services, to cash mobs at local businesses, spearheading the Heard on Hurd festival in downtown Edmond and promoting bank local, Citizens Bank of Edmond is creating a sense of fun for employees, customers and members of the Edmond community. Learn first hand from bank President Jill Castilla how a small community bank is using special events, social media and traditional media coverage to make a difference locally and nationally. Find out how they get their employees involved and excited to participate in a variety of community fundraisers and special events.
Our Speaker: Jill Castilla, President & CEO, Citizens Bank of Edmond
Jill Castilla has many years of experience in financial services. She began her banking career with Citizens Bank of Edmond in 1998. In 2009, she rejoined Citizens and served in the positions of Chief Credit Officer, Chief Operating Officer and Chief Financial Officer until 2014, when she was named President and CEO. She is the 4th generation of ownership and management at Citizens. Castilla is the public voice and face of Citizens Bank of Edmond and takes an active role in the bank’s social media messaging. Her proactive and progressive stance as a community banker makes Castilla an important voice in banking on a local, regional and national scale, prompting American Banker Magazine to name her one of “25 Women to Watch” in October 2014.
In the past year, Castilla was named by Independent Community Bankers Association as a top social media influencer and received the Woman of the Year award by the Edmond Chamber of Commerce. She is a graduate of the University of Wisconsin-Madison’s Graduate School of Banking and has a Master’s in Economics from the University of Oklahoma. Castilla is a recipient of the Distinguished Alumni Award from Hawaii Pacific University where she earned a BSBA in Finance. Castilla serves on the boards of directors for Oklahoma Bankers Association and Community Bankers Association of Oklahoma as well as trustee for UCO Foundation and Edmond Public Schools Foundation.