Dispelling Content Marketing Myths

At this event you will learn to dispel common myths about Content Marketing based off BigWing Interactive’s 30,000+ hours of experience with clients.  Brent Pittman will help you to understand what Content Marketing is and isn’t, will teach you ways to measure Content Marketing and what the ‘secret sauce’ of Content Marketing is that ensures an audience with every piece.

Key Takeaways:

• Produce only as much content as you can commit to market.
• Promoting Content is increasingly pay to be seen.
• Content Marketing is much more than blogging. The average B2B uses 13 types of content.

Sponsor 

Brent Pittman invests in people.  Not only does he hire and train the best digital marketers in the biz, as Senior Content Marketing Manager, he guides his team in providing strategy and direction for campaigns. A graduate of Auburn University, Brent’s career has often focused on generating a positive ROI, first as a financial writer and coach, then as a recruiter. Today, BigWing’s clients benefit from his ability to get the most out of each interaction with the target audience. Always a cultivator of growth, Brent counts fathering, gardening and investing among his most important out-of-office pursuits.

Check him out on LinkedIn: https://www.linkedin.com/in/pittmanbrent & twitter @OnTargetCoach