Content Marketing: A Meme of One’s Own

May Signature Speaker Event

Speaker:  Erin Yarbrough, Associate Vice President, Web Communications, Marketing & New Media – University of Oklahoma

Let’s face it; a press release alone will no longer cut it when trying to share news, promote an event, or make an announcement. The content you promote is just as important as the medium and content marketing opportunities change constantly. This presentation will showcase the top 10 content marketing tactics for summer 2017 and common threads that tie all good content together. Call it storytelling, digital communications, or content marketing; no matter what, content is queen.

Key Takeaways:

• Top 10 content marketing efforts
• How to know where to focus content marketing efforts
• The best mediums for various content areas

About the Speaker:

Erin Yarbrough majored in advertising at OU and then started her career in Dallas at an advertising agency. She made her way back over the Red River in 2007 to join forces with her alma mater. She is the Associate Vice President for Web Communications, Marketing and New Media. She likes Kraft Macaroni and Cheese, loves a good Pinterest project, and has a slight obsession with abandoned buildings. She’s passionate about female leadership, branding, and creating excellent student experiences.

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