Building Brands Through Creativity

September’s signature speaker event will focus on cultivating creativity.  Mandy will share the latest insights and approaches in shaping some of the world’s most innovative and effective communications campaigns.  The presentation highlights national and international examples of best practices, including some of the work presented at this year’s Cannes Lions Festival of Creativity and throughout our global agency. Plus,  Mandy will share some great new approaches to foster creativity among teams, including exercises you can use to infuse more creative thinking into your programs and team collaboration.

Key Takeaways:

• Why are breakthrough ideas critical today?
• What does creativity look like for winning brands?
• Examining creativity from across the globe
• Connecting the Five Dots of Creativity
• Evaluating what it takes to CREATE

Speaker: Mandy Levings
Mandy Levings heads the development and implementation of consumer marketing programs in the Kansas City office of FleishmanHillard. As chair of the firm’s Brand Marketing practice group, former co-chair of the Retail Practice Group and member of the Marketing to Moms Practice Group, Ms. Levings helps clients harness insights and creativity to develop magnetic ideas that create marketplace momentum and deliver across channels, mediums and audiences.

Ms. Levings has helped a wide range of clients (across several industry sectors) with product launches, brand repositioning, and brand expansion. Her clients have included Hallmark Cards, Sleep Number, Helzberg Diamonds, Dearfoams, Major League Baseball, The National World War I Museum, Visa, Silpada Designs, Genentech, Bayer, Teva Neuroscience and Dow AgroSciences.

Ms. Levings is a member of the American Marketing Association (AMA), the William Jewell College President’s Advisory Council and is president of Variety Children’s Charity. She has been recognized in Ingram’s Magazine as one of Kansas City’s ‘Top 40 Under 40.’ Ms. Levings has a bachelor’s degree in communications from William Jewell College in Liberty, Mo.