Breaking the Fourth Wall

Breaking the fourth wall: Music Theatre, Marketing and the Importance of Connecting with Your Audience

“Breaking the fourth wall” happens when a performer makes a direct connection with the audience, shattering the illusion of fiction or fantasy that’s otherwise taking place. In marketing, we’re all doing our best to create processes, tell stories and sell ideas, but sometimes we too have to “get real” with our clients, have some side conversations and set the record straight. When and how should we “break the fourth wall” with our clients and their audiences?

Speaker: Dr. Beth Adele, Director of Mass Communications at Oklahoma City University

What to expect:

11:30 am – Registration & Networking (find your seat, mix & mingle)
11:40 am – Lunch buffet opens
11:50 am – Opening announcements & Sponsor presentation
12:05 pm – Speaker presentation
12:55 pm – Closing announcements

$25 for Members | $35 for Non-Members | RSVP is kindly requested.

RSVP Today! Registration will close at 9:00 pm the day before the event. Don’t worry you can still register at the door!

Questions? Email our Programming Chair, Erick Worrell, erick@ghostokc.com

About the Speaker:

Dr. Beth Adele is the Director of Mass Communications at Oklahoma City University who has served previously as the Director of Marketing at Lyric Theatre of Oklahoma, and as a professor of marketing at both the University of Central Oklahoma and the University of Oklahoma. She is a performer with the Oklahoma City Philharmonic and continues to perform in other arts organizations as well.

Breaking the Fourth Wall

Breaking the fourth wall: Music Theatre, Marketing and the Importance of Connecting with Your Audience

Thank you to our monthly luncheon sponsor:

Interested in being a monthly luncheon sponsor? Contact us now!

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