Brand Activism: After the Rainbows & Flags Come Down, What’s Next?

In today’s marketing landscape there are more than 160 billion emails sent daily, quarter million photos uploaded to Instagram every second, that’s a lot of noise between you and your customers. New tools come out every day that made it easier, faster and cheaper to pollute the marketing landscape.

Linda Popky is the founder and president of Leverage2Market Associates, which works to transform organization through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises.

Linda will discuss her three pronged approach to have brands stand-out in today’s crowded marketing environment.

1. Lay down a strong foundation
2. Focus on content, conversation and community
3. Make sure your sales and marketing teams are working in harmony
   

More about Linda:
Linda holds an MBA and BS in Communication from Boston University. Over the last twenty-five years she’s been involved with many Silicon Valley companies who developed and deployed technologies that have changed the world, including Sun Microsystems, Cisco Systems, NetApp, PayPal, Plantronics, Autodesk, and Applied Materials.

Linda is also a consultant, speaker, educator and has been named top women of influence in Silicon Valley and inducted into the Million Dollar Consultant® Hall of Fame. She is the past president of Women in Consulting and is a member of the Watermark Strategic Development Board.