It’s no secret; in marketing, whoever tells the best story wins. The problem? “Storytelling” has surpassed buzzword status and lost its meaning in the process. Everyday marketers are missing opportunities to connect with their customers because we simply don’t know what a good story sounds like anymore. In this engaging and immediately applicable presentation, professional speaker and storytelling consultant Kindra Hall will not only reveal why great storytelling is essential to great marketing; she will give specific strategies for finding stories (your own, or stories for the companies you represent), a three-step process for crafting the perfect story, and finally reveal ways marketers can use these stories to win over their customers without a fight. Join AMAOKC for a brand case study that will reveal the biggest storytelling mistake marketers make and transform the way you think about messaging forever. Whether B2B, B2C, content marketing or making quantitative research come to life—storytelling will make your message irresistible and Kindra will teach you how.
Kindra is an author, speaker, storytelling advisor and a master of the personal story. Recognizing the need for carefully crafted, well-told stories in business and professional branding, Kindra has blended her 20+ years of traditional training with the modern demand for effective telling. She is the personal story coach and advisor to high-profile speakers, executives, professional athletes and business owners including Darren Hardy, the publisher and founding editor of SUCCESS Magazine. Kindra works with these individuals and businesses to help them find, craft and tell their personal stories in order to increase message resonance, and to move and persuade their audiences, increasing revenue and reach.