2021 Super Bowl Showdown
Whether you catch the game on Sunday, February 7th or not, you don’t want to miss this fan-favorite event where a panel of marketing gurus leads us to a critique of the good, the bad, and the ugly commercials from the 55th Super Bowl. You’ll walk away with an insight into the strategies used and perceptions of what worked and what did not work. Join us Thursday, February 11th for our virtual panel to discuss the Big Game’s biggest ad campaigns.
> Deep Dive into Creative Discussion
> Media Buying and Spending Discussion
Moderator: Kevin Jessop, CEO & Research Director | Evolve Research
- Matt Lowery, Creative Director | VI Marketing & Branding
- Rusty Duncan, CMO & Partner | Insight Creative Group
- Kasey Simonich, Principle | Peak Media, LLC
- Kyle Muzney, General Sales Manager | Tyler Media
Matt Lowery As VI’s Creative Director of Motion, Matt consistently leads the team to develop high-quality cinematic content using master-level production and editing techniques. In his capacity as editor, cinematographer, and music supervisor, and much more, he has been integral in creating award-winning commercials, web content, documentaries, and short films for VI. In his spare time, he’s also an extremely talented musician and super-dad!
Rusty Duncan is one of the 3 ICG partners, otherwise known as a The Three Amigos. He’s the reason we have beer in the fridge and laughter in the hive. His passion has always lived in the creative world—even though he originally thought he would be a sportscaster. (We’ve watched the reels… he made the right choice.) He did try it out though, but after he graduated college Rusty quickly discovered that reporting local sports live from Kearney, NE, wasn’t as glamorous as one might think. He then entered the world of media sales, where Rusty learned the ins and outs of the crazy, jacked up advertising industry and met his future partners in ICG. Today, Rusty is the lead for several large client accounts, keeps busy cultivating new business (or long lunches, as they’re sometimes called), and—most importantly—providing creative direction and epitomizing ICG culture.
Kasey Simonich has been the Principle at Peak Media, LLC for 16 years. She focuses on strategy for her varied clients and helps them navigate the ever-changing media landscape. Run but you cannot hide; eventually great media buyers will find you and show you and ad or three hundred.She runs Peak with her husband of 20 years, Paul, and spends copious amounts of time in the car weekly taking her three perfect, angelic, children to their thousands of activities. A true lover of Bluetooth, she can navigate traffic and negotiate deals at the same time.
Kyle Muzny, General Sales Manager of Tyler Media, was born and raised in Oklahoma City and is proud to be a marketing professional in the community he calls home. Like many GM’s in the marketing world, he spends most days solving marketing problems and analyzing creative data. His approach, however, often looks different than others in his role. Kyle attended the University of Oklahoma and graduated with a MS degree in Neurobehavioral Development, which allows the science of why marketing does or doesn’t work to be at the forefront of how he makes decisions for clients. Kyle says, “It’s become too easy to believe data and impressions are all that matters. Without an emotional jolt to consumers and a strategic plan to connect your brand with their lives, marketing data turns into an investment justification rather than ROI optimization. Data is critical, of course, but if we fail to leverage that data to ensure humans feel connected, we are not truly creating the best solutions for our clients.
Kevin Jessop is a research veteran (not that we’re implying he’s old or anything) having worked in the marketing research industry his entire professional career. His passions are brand and advertising research, social behavior change, and he has a penchant for website usability and user experience research. He loves pushing industry boundaries and is forever using technology to make research better. Kevin is truly dedicated to the craft – ask him about almost taking a bullet to ensure quality data collection. Seriously
Date: Thursday, February 11, 2021
Time: Program will begin at 12 noon
Cost: Free for Members | $15 for Non-Members
Location: This event is being held virtually on Zoom. You will need to register in advance in order to receive a link via email.
RSVP: Please register with your name and the email you would like event information sent to.
THANK YOU TO OUR FEBRUARY SIGNATURE SPEAKER SPONSOR
Questions? Email our Programming Chair, Matt Farley at email@example.com