2020 Marketini People’s Choice Award – Vote Now!

2020 AMA OKC MARKETINI 

PEOPLE’S CHOICE AWARD

The sea of 2019 was full of crests and troughs, but how did Oklahoma’s brightest marketers blow their competition out of the water? They submitted Marketini entries to show off their boat-rockin’ strategies and tide-turning results.

Below are the best of the 2020 Marketini Award’s treasure chest. In other words, these 5 campaigns were the top scoring entries of the entire event. They are not arranged in a particular order. Your “votes” will determine this year’s People’s Choice Awards.

Each vote is $5 and raises money of our AMAzing non-profit organization. VOTE NOW!!

The winner of the People’s Choice Award will be recognized virtually on October 19th, 2020. Make sure to follow us on Facebook to see the live post.

People’s Choice Nominee:

SMIRK NEW MEDIA

Washington Tractor Lawn Tractor Contest 

• Smirk’s Lawn Tractor contest created a brilliantly designed sales funnel that nurtured leads through social media, email campaigns, referral programs and prize incentives.
• Exceeded active email campaign goal by 1242.39%.
• 5,050 Facebook link clicks (320% goal exceed).
• 305 referral leads (509% goal exceed).
• Campaign Entered – Digital

People’s Choice Nominee:

INSIGHT CREATIVE GROUP

Chickasaw Community Bank Rebrand

• CCB is a financial institution that is wholly owned by the Chickasaw Nation. Their rebrand created better alignment between the bank and the Chickasaw Nation, who’s brand equity in our state is unmatched.
• Increased brand visibililty through economic development, sponsorship and community outreach.
• TV ads shown during the Oklahoma City Thunder Basketball game.
• Developed a series of videos showing the impact Chickasaw Community Bank makes for all people, not just Native Americans.
• Campaign Entered – Rebrand 

People’s Choice Nominee:

TSET/VI MARKETING & BRANDING

Tobacco Stops With Me Protect Our Youth Campaign

• The Tobacco Stops With Me Protect Our Youth campaign was successful in educating Oklahoma youth, parents and caregivers of the dangers tobacco products, including vaping and flavored tobacco products can have on America’s youngest and most vulnerable.
• Achieved campaign objective of increasing the number of Oklahomans who report TSWM ads make them want to protect youth from the tobacco industry up to 79%.
• POY-related keywords returned an average of 15% CTR exceeding the average CTR goal of 4% for paid search.
• Achieved an average of 39% positive sentiment for the POY campaign exceeding goal of 25%.
• Campaign Entered –  Cause Marketing

People’s Choice Nominee:

VANN & ASSOCIATES | PR + MARKETING

Lodging at the Orr Family Farm Campaign 

• The Orr Family Farm campaign used a mix of earned media, digital media and savvy marketing knowhow to launch the Orr Family Farm’s new lodging accommodations.
• 283 reservations made over the 3-month launch campagin = $56,600 in revenue.
• 5.9% overall click through rate on website.
• 10.5% open rate on the email campaign.
• Campaign Entered – Small Budget Campaign

People’s Choice Nominee:

BIGWING AGENCY

Roomkey SEO and Content Marketing Campaign

• Roomkey’s SEO and Content Marketing campaign was successful in growing brand awareness, generating new, organic web traffic, and encouraging engagement with their followers.
• Wesbite blog acheived 2.76% if all website traffic.
• Roomkey received 186,483 organic sessions in 2019, an increase of 33% from 2018.
• The blog brought in a higher percentage of new Roomkey.com visitors compared to the site in general (83.5% new visitors vs. 73.76%).
• Campaign Entered – Large Budget Campaign

AWARD PRESENTATION

The winner of the People’s Choice Award will be recognized virtually on October 19th, 2020. Make sure to follow us on Facebook to see the live post.

Click to See More Details about the Marketini Award’s Entry Process and Rules

For questions please contact:
Kristin Southerland, AMAOKC Past President/Marketini Awards Chair
Email