Q. Describe your background (where you grew up, college, etc.):
Grew up in Dover, England, before moving to London. Went to school at the University of Brunel (sounds fancy – it wasn’t).
Q. What about marketing piqued your interest?
Stumbled into marketing after being chosen for a junior research position over my ex-girlfriend. That’s why she’s my ex girlfriend. At first I was intrigued by the product (Microsoft), but over time I developed an interest in the behavioral/motivational side of marketing.
Q. What is your current job and what do you enjoy most about it?
I’m currently the Research Director for Evolve, where I work on both internal and external projects. Every client and every day is different – and I love the variation. My passion is behavioral research relating to healthcare – learning how to modify behaviors for the benefit of one’s health.
Q. How long have you been a member of AMA and why did you join?
Been an AMA member for 12 or 13 years. I joined after going along to a couple of luncheons. I really liked the content, but I loved the AMA members even more. Smart and awesome people!
Q. Why do you feel it’s important to stay up to date with new practices and tactics in the marketing world and how does it relate to your job?
A key part of my role at Evolve is to come up with new products and services that can benefit my clients so it’s essential that I know what’s going on in the marketing world. I can take what I’ve learned at AMA and integrate it into our offerings. At the end of the day, AMA makes myself, my team and our services better.
Q. What is the best piece of business advice that you’ve ever been given?
Know your audience and the story you’re going to tell them. Different audiences require differing levels of detail. Data-driven marketers might want a high level of granularity in the data, whereas the C-Suite doesn’t need to get bogged down with the details. It has completely changed how we deliver insight to our clients.
Q. Do you have a favorite marketing publication, podcast, conference, etc. that you would recommend?
The AMA’s very own Marketing News of course! Podcast – Household Name by Business Insider. I love this because it tells you the unknown stories behind the biggest brands.
Q. What’s something most people don’t know about you?
I have a recording studio in my house.