More Than A Logo: Branding for The Next Century
Every brand aspires for greatness. We all look up to brands like Apple, Starbucks, and Google when we dream about what a successful brand looks like. When we hear the word “Apple,” many people think of the brand before they think of the fruit. But Starbucks is not just about selling coffee, and Apple isn’t just about selling computers. So what did they do differently that has catapulted them into being some of the most successful brands year after year? And how did they capture such a loyal following?
In this talk you will learn about:
• The top characteristics of powerful brands
• Creating a compelling story & branding that will last
• How branding changes your company, inside and out
Just the Facts:
Speaker: Natalie Kent, Creative Director, Nominee Design
Date: Monday, May 22nd @ 11:30am
Brown Bag Lunch
Location: Evolve Research, 825 N. Broadway Ave., Suite 210 (street parking)
About the Speaker:
Natalie Kent is the Creative Director at Nominee, a seven-person branding studio in Oklahoma City. A Houston native, industry young gun and fearlessly creative powerhouse, she is passionate about guiding brand vision to create outstanding brands. Her client list includes the Oklahoma City Thunder, Goodwill, Vanessa House Beer Co. and The Jones Assembly.
In 2017 Kent was selected as one of the Top Ten Creatives in Oklahoma by AIGA Oklahoma, and has given talks on branding and illustration at events such as DSN+DEV+OKC, AIGA, and Night School. She is a contributor and writer for the bi-annual Nominee magazine, and her passions include branding, fine art, social justice, being outdoors. Restless and self-motivated, Kent is driven by the belief that her best work is yet to be created.